A new brand. A new standard in fishing reels. Developed by long-standing fishing rod brand St. Croix, the new series of reels is built to tear it up on the water. Shallow to deep, creeks to oceans, VII takes you where you need to be, and keeps you there.

This was a complete brand build. From naming and positioning, to brand launch. A long process with a ton of fun work.

seviinreels.com